Strategy // Advisory // Solutions
Helping marketers transform digital through smarter use of first-party data, privacy-first technology, and AI/ML-powered automation.
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About
Hello, I'm Paul Bennett, Founder of 1PD Consulting – providing Marketing Transformation Consultancy, helping to shape the first-party data future.1PD work for challengers that believe in AND not OR: Data AND Creativity; Technology AND Privacy.Challengers that need expertise to help them deliver superior value from their data & tech, whilst effectively AND efficiently embracing the ever-changing landscape.Hire for:◉ Engagements: Fixed term or Project-based◉ Retained: Leadership Support◉ Advisory: Non-Executive◉ Speaking: Industry or Closed Events◉ Training: Programmes or One-Off Workshops
Strategy
Consulting linked to implementation.
Are you ready for a complete digital ecosystem rewiring with consumer data privacy at the heart of all marketing operations?– We help our clients unpack their marketing challenges and curate future-facing strategies.For example:◉ Commercialising customer data (1PD)◉ Solution architecture for data-driven marketing◉ Developing a marketing effectiveness culture
Advisory
Future-proof industry expertise.
1PD Consulting empower marketers with the right tools, frameworks and strategies to minimise the impact of industry privacy changes, and to better engage with CTOs and CFOs around expected shifts in methodologies and investment.– We help our clients navigate the changing landscape and deliver on business goals.◉ Digital Maturity & Privacy Auditing◉ Fractional Data & AdTech Leadership◉ Change Management◉ Team Training
Solutions
Technology that drives effectiveness.
Solution architecture is the practice of designing, documenting, and managing solution engineering to match it with specific business challenges and/or objectives – for example, the shift to AI/ML-powered marketing automation.– We help our clients prepare fornew ways of working.◉ AdTech Selection (RFP management)◉ Operating Models◉ Vendor / Delivery Partner oversight
Madtech Today
Regular digest of the latest thinking, views and insights from across the Martech and Adtech industry.
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Contact
If you have a marketing tech and/or data challenge, and you think 1PD can help, please get in touch.Alternatively, use our Calendly page.
