About
Hello, I'm Paul Bennett, Founder of 1PD Consulting – providing Marketing Transformation Consultancy, helping to shape the first-party data future.1PD work for challengers that believe in AND not OR: Data AND Creativity; Technology AND Privacy.Challengers that need expertise to help them deliver superior value from their data & tech, whilst effectively AND efficiently embracing the ever-changing landscape.Hire for:◉ Engagements: Fixed term or Project-based◉ Retained: Leadership Support◉ Advisory: Non-Executive◉ Speaking: Industry or Closed Events◉ Training: Programmes or One-Off Workshops
Strategy
Consulting linked to implementation.
Are you ready for a complete digital ecosystem rewiring with consumer data privacy at the heart of all marketing operations? Do you understand the impact of third party cookie deprecation on your marketing? On audience insight, on targeting, on measurement?– we help our clients unpack their marketing challenges and curate future-facing strategies.For example:◉ Commercialising customer data (1PD)◉ Solution architecture for a cookieless future◉ Developing a marketing effectiveness culture
Advisory
Future-proof industry expertise.
1PD Consulting empower marketers with the right tools, frameworks and strategies to minimise the impact of industry privacy changes, and to better engage with CTOs and CFOs around expected shifts in methodologies and investment.– We help our clients navigate the changing landscape and deliver on business goals.◉ Digital Maturity & Privacy Auditing◉ Fractional Data & AdTech Leadership◉ Change Management◉ Team Training
Solutions
Technology that drives effectiveness.
Solution architecture is the practice of designing, documenting, and managing solution engineering to match it with specific business challenges and/or objectives – for example, the shift to a first-party data strategy and privacy-first technologies.– We help our clients prepare for a digital ecosystem rewiring and develop new ways of working.◉ AdTech Selection (RFP management)◉ Privacy-First Operating Models◉ Delivery Partner oversight
Podcast
Coming soon...
Blog
Regular digest of the latest transformational thinking & views as the digital marketing industry rewires for third party cookie deprecation.
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Contact
If you have a marketing tech and/or data challenge, and you think 1PD can help, please get in touch.Alternatively, use our Calendly page.
